Privacy policy

Last updated: September 30, 2026

Printer's Proof operates this store and website, printersproof.dk, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Printer's Proof is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal data when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal data.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Data Controller
The data controller responsible for processing your personal data under European data protection laws is:

PRINTER’S PROOF
Værkstedvej 32
2500 Valby
Denmark
Phone: +45 3132 7253
E-Mail: contact@printersproof.dk 

For the purposes of applicable data protection legislation, including the General Data Protection Regulation (EU) 2016/679 ("GDPR"), Printer's Proof is the data controller for the processing described in this Privacy Policy.

Personal Data We Collect or Process
"Personal data" means any information relating to an identified or identifiable natural person, as defined under applicable data protection legislation. When we use the term "personal data," we are referring to information that identifies or can reasonably be linked to you or another person. 

Personal data does not include information rendered anonymous in such a manner that the individual is not or is no longer identifiable, taking account of all means reasonably likely to be used for identification. Pseudonymised or de-identified information remains personal data where it can be attributed to an individual using additional information.

We may collect or process the following categories of personal data, including inferences drawn from this personal data, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Payment and Payment Service Providers: We share relevant personal data, including payment and transaction information, with payment service providers and other providers involved in processing, verifying and administering payments. Where applicable, payment card details and other payment information are collected directly by the relevant payment service provider and not by Printer’s Proof. These providers process such information in accordance with their own privacy notices and applicable data protection requirements.
• Account information including your username, password, security questions, preferences and settings.
• Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
• Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Purposes and Legal Bases
We process personal data only where we have a lawful basis under applicable data protection legislation.

We rely on the following legal bases for the stated purposes:

• Performance of a Contract: Processing orders, payments, deliveries, returns, exchanges, requested customer support, and account functions necessary to provide the Services.
• Legal obligation: Comply with legal, accounting, tax, consumer protection or other statutory obligations.
• Legitimate interests: Preventing fraud, maintaining network and information security, improving the Services, and administering our business, after balancing those interests against your rights and interests.
• Consent: Sending electronic marketing where consent is required and using non-essential analytics or advertising technologies. You may withdraw consent at any time without affecting processing carried out before withdrawal.
• Providing contact, delivery, and payment information is necessary to enter into and perform a purchase contract. If you do not provide that information, we may be unable to process or deliver your order. Other information is optional unless we tell you otherwise when it is collected.

Personal Data Sources
We may collect personal data from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal data;
• Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers including when we engage them to enable certain technology and when they collect or process your personal data on our behalf;
• From our partners or other third parties.

How We Use Your Personal Data
Depending on how you interact with us or which of the Services you use, we may use personal data for the following purposes:

• Provide, Tailor, and Improve the Services. We use your personal data to provide you with the Services, including to perform our contract with you, to process your payments, to fulfil your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal data to better tailor and improve the Services.
• Marketing and Advertising. Subject to applicable law, we may use your personal data to send marketing communications and provide information about our products, exhibitions, events and services. Where consent is required by applicable law, we will obtain your consent before sending electronic direct marketing or using personal data for the relevant advertising purposes.You may withdraw your consent or opt out of direct marketing at any time by using the unsubscribe mechanism provided in the relevant communication or by contacting us.
• Security and Fraud Prevention. We use your personal data to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
• Communicating with You. We use your personal data to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
• Legal Reasons. We use your personal data to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Data
In certain circumstances, we may disclose your personal data to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
• With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites, but only where we have obtained any consent required under applicable data protection, cookie, and direct-marketing laws. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. .
• When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.
• Payment & Logistics Partners: Payment gateways, shipping companies, and fulfilment warehouses to process your payments and deliver your items. Payment and transaction information, including payment method, transaction details, payment status and confirmation. Payment card details may be processed directly by our payment service providers, and we do not receive or retain full payment card numbers unless expressly stated otherwise.

Cookie Consent Management
Our website utilizes a cookie consent management tool to obtain your prior consent where required by applicable law for non-essential cookies (such as analytics and advertising cookies).

• When you first visit our site, a banner allows you to accept or reject specific cookie categories.
• Before any non-essential cookie or similar technology is used, the consent tool will identify its provider, category, purpose, and duration. Non-essential technologies will remain blocked unless and until you consent. You may change or withdraw your choices at any time through the cookie settings control available on the website. Withdrawing consent is as easy as giving it and does not affect processing lawfully carried out before withdrawal.
• Technically necessary cookies will still load to remember your privacy preferences and keep the cart functional.
• Legal Basis: We use strictly necessary technologies to record and honor your cookie choices based on our legitimate interests in operating a compliant consent mechanism and demonstrating those choices. We access or store non-essential cookies only with your prior consent, which you may withdraw at any time.
• How to Block or Delete Cookies Manually
• You can easily adjust your browser settings to refuse or delete cookies at any time. The process varies depending on your chosen browser (such as Safari, Google Chrome, or Mozilla Firefox). Please note that completely disabling cookies may limit your ability to use certain features or complete transactions on our website. You can find comprehensive guidelines on managing cookies on the official Danish Agency for Digital Government website.

Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal data about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal data collected about your interactions with our store, along with other merchants, and with Shopify. For enhanced features where Shopify independently determines the purposes and means of processing, Shopify acts as an independent controller and is responsible for responding to requests concerning that processing. Printer's Proof remains responsible for processing for which it determines the purposes and means. To learn more about how Shopify uses your personal data and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal data through Shopify's privacy portal at https://privacy.shopify.com/en.

Third Party Websites and Links
The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms . Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data
The Services are not intended to be used by children, and we do not knowingly collect any personal data about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal data, you may contact us using the contact details set out below to request that it be deleted.

Security and Retention of Your Information
We implement appropriate technical and organisational measures designed to protect personal data against unauthorised access, loss, destruction, alteration or disclosure.
No method of transmission or electronic storage is completely secure. Accordingly, while we take reasonable measures to protect personal data, absolute security cannot be guaranteed.
How long we retain your personal data depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

• Consent-Based Data: Data processed on the basis of consent will be retained until you withdraw consent, the stated purpose ends, or the applicable retention period expires, whichever occurs first, unless continued retention is required by law.
• Contractual Data: Data processed for fulfilling a contract will be routinely deleted after statutory retention periods expire, unless it is still required for ongoing contract fulfilment or we maintain a compelling legitimate interest.
• Legitimate Interest Data: Data processed under legitimate interests will be retained only for the documented period necessary for the stated purpose. If you object under Article 21(1) GDPR, we will stop the relevant processing unless we demonstrate compelling legitimate grounds that override your interests, rights, and freedoms or the processing is required for legal claims.
• Direct Marketing: Upon your objection under Article 21(2) GDPR, we will immediately stop using your personal data for direct marketing. We may retain the minimum information necessary on a suppression list to ensure that your objection continues to be honoured.

Your Rights and Choices (GDPR / EEA Residents)
Because our business operates within Denmark, you enjoy specific data protection rights under the GDPR. If you are located in the United Kingdom, you may also have corresponding rights under the UK GDPR and applicable UK data protection legislation.

Subject to the applicable legal conditions, limitations and exemptions, these rights may include:

• Right to Access / Know. You have the right to request access to personal data that we hold about you and to receive a copy of that data, together with certain information about how we process it. 
• Right to Erasure. Subject to applicable GDPR or UK GDPR limitations, you have the right to request that we delete personal data we maintain about you.
• Right to Rectification. You have the right to request that we correct inaccurate and incomplete personal data we maintain about you.
• Right of Portability. You have the right to receive personal data covered by the GDPR or UK GDPR right to data portability in a structured, commonly used, and machine-readable format and, where technically feasible, to have it transmitted to another controller, subject to applicable conditions and exceptions.
• Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.
• Right to Restriction of Processing. You may have the right to request that we restrict the processing of your personal data in certain circumstances, including where you contest the accuracy of the data or object to our processing while the applicable grounds are being assessed.
• Right to Object. You may have the right to object to certain processing of your personal data, including processing based on our legitimate interests. You have an absolute right to object to the processing of your personal data for direct marketing purposes.
• Right to Withdraw Consent. Where we process your personal data on the basis of your consent, you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
• Lodge a Complaint: You have the right to lodge a complaint with your local data protection authority. In Denmark, this is Datatilsynet (Carl Jacobsens Vej 35, 2500 Valby).

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal data and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints
If you have complaints about how we process your personal data, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. EEA residents may also lodge a complaint with the supervisory authority in the EEA country of their habitual residence, place of work, or place of the alleged infringement..

International Transfers
Some of our service providers may process personal data outside the European Economic Area ("EEA").
Where personal data is transferred outside the EEA, we will ensure that the transfer is made in accordance with applicable data protection law and on the basis of an appropriate safeguard, such as an adequacy decision, the European Commission's Standard Contractual Clauses or another legally recognised transfer mechanism.
You may contact us using the details set out below to request further information regarding the safeguards applicable to a particular transfer, subject to any applicable legal restrictions.

Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call +45 31 32 72 53 or email us at contact@printersproof.dk or contact us at Printer's Proof Editions, Værkstedvej 32, 2500 Valby, Denmark. For the purpose of applicable data protection laws, we are the data controller of your personal data.